Business-to-Business Marketing

Business-to-business (B2B) transactions can range from orders as small as a handful of custom rubber gaskets or a box of business cards… to contracts as large as 5,000 diffusers for a wastewater treatment plant or a custom-designed hydraulic reservoir system for the mining industry.

The B2B market is defined by four main categories:

The Commercial Market includes any individual or company that needs goods and services that directly or indirectly support the production of other goods and services. Examples:

Trade Industries include wholesalers and retailers (resellers) that buy goods for resale to others. Examples:

Organizations

Governments

Business-to-Business Marketing Options

Most B2B companies use marketing literature to forward to pre-qualified prospects. They build their list of prospects from direct mail, email, trade shows, customer referrals, website subscribers and even purchased mail distribution lists.

Since 2000, most B2B companies realize they need a professional, credible website presence. While some are still transitioning to a more interactive online presence, many businesses now understand the value of adding relevant, fresh information as a means to persuade their web visitors to initiate contact with them.

Jump to 2011 and businesses now have two of the fastest-growing media tools available on the Internet: social media and online videos. Used correctly to either incorporate personal referrals or visually-compelling presentations, these are the two most powerful forms of connecting and communicating with customers – especially for the B2B industry. Videos provide businesses with the power to demonstrate products, manufacturing services, equipment and facilities. Social Media gives them a much broader network to meet people, share resources and build leads.

Video Marketing is a Valuable Marketing Tool

COMMERCIAL VIDEO PRODUCTION

Tony Schueller, owner and producer of Anton Music Productions, creates and produces music for both businesses and individual artists. Because music and sound are the core of his business, using video to promote his services is the perfect media channel.

Anton Music Productions, Milwaukee, WI – www.ampmilwaukee.com