How Businesses get started in Social Media

What Do You Talk About?

Every month, millions of users try out social media by setting up their first personal or business profile – only to realize they haven’t a clue as to how they want to use it. Lack of direction routinely fuels their initial uncertainty, only to be followed by sheer frustration and eventual abandonment. Sadly, this is the brief encounter of many businesses with social media.

What they lacked was a SOCIAL MEDIA PLAN – beginning with a purposeful reason for getting involved in social media.

K-Kom can help you define the right incentives and provide some smart strategies to get you started. Once you have a social media plan in place, you start by LISTENING to your customers in the social sphere. Listen to what’s being said about your brand, your company, products, services… and even your competitors.

Most social media channels are easy to use. A few helpful tips would probably come in handy, but you can read all about those once you’re ready to respond or initiate contact with others on social media networks.

Presenting the Right Persona

Your social media focus should be something you are rather enthusiastic about. Select the best person to represent your business on social media. Just because they’re the youngest person on your staff, will they respond with a professional voice or strategic manner for all types of customers?

The best person is usually someone who is passionate about your brand, has expertise and experience in your products and services. You also need someone who can commit themselves to listening and responding to social media posts, comments or tweets in a timely, professional manner.

Over time, their true personality will reveal itself as a credible representation of your company and brand. So it’s important to carefully choose someone who is energetic, has the ability to commit to this long-term venture and has an open and accurate written communication style.

For more insights and feedback, contact any of our social media team members.

Social media basically involves listening, learning, sharing and responding to your customers’ needs and opinions. We cannot over-emphasize enough the value of listening to your customers’ suggestions, complaints and opinions. In the social world, they’re not answering some survey; they’re talking quite openly. So listen!

Download our SOCIAL MEDIA PLANNING GUIDE. It will walk you through all possible aspects and phases that you should consider before activating a social media program for your business. These include responsibilities, time commitment, crisis management and much, much more…

Different Social Networks accomplish Different Things

Select your social media network based on your social media planss, goals and the best tactics to achieve them. We can point out the similarities and differences (pros and cons) of many social media sites you are considering. You can start right here by learning more about:

To get a more complete overview of things you may want to consider as you venture into a social media marketing program for your company or organization, give us a call to help you with the initial planning and setup stages.

Our Social Media Marketing (SMM) team will be happy to meet with you to review and discuss your expectations and goals as you launch into Facebook, LinkedIn or Twitter. Please note that these three social media channels are not the only social marketing options out there. Most people use either Facebook, Twitter or both. These are good considerations for a company’s initial launch into social media.

If most of your customers are business professionals (business-to-business industry), we also recommend participating and optimizing your profiles within LinkedIn.