Current Marketing News and Events

The Google+ Project

The first wave of Google+ users is taking the new social sharing tool through a heavy duty workout. No holds barred criticisms are making their way up to top Google Execs. As you’re reading this, the Google+ Team is working feverishly to resolve fixes and suggestions within a week’s time. More info…

Have you taken a tour of its offerings yet? It’s quick, ingenious and playful. What a perfect combination when you’re trying to hook up with others!

What Are These Crazy Blocks?”

Quick Response (QR) Codes are based on technology created in the mid 90′s. Repurposed in 2010 to work with today’s mobile phones, these quirky graphics are finally growing into a popular info-tool. As consumers find something they’re interested in, they use their phone to “scan” its QR code to get more information (or whatever the marketer’s came up with).

How does the code work? A QR (quick response) code is a unique matrix barcode that’s readable through an application you upload on your smartphone. Each QR code consists of a unique set of black squares arranged in random patterns on a white background, with the goal of automatically initiating a pre-defined action, such as:

If added to an email, the QR code can be set up to take them directly to a special offer on a webpage or perhaps a shortcut to quickly opt-in to a tips newsletter or free subscription.

In this article, we mention a number of ways to use QR Codes. To try it yourself, scan the QR Code above which will give you even MORE practical ways to Put QR Codes to Work for your business. If you don’t have a mobile device handy with the necessary app (QR Reader) uploaded, you can still CLICK on the above QR Code iamge to find the same information. (This enables everyone to learn more…)

Different Ways to Use QR Codes (2D Bar Codes)

Businesses and marketers are finding this hot little item to be a popular incentive for users to take action on social sites. From “likes” and “followers” to “check-ins”, the usage of QR codes is an easier, more direct actionable method to achieve your social medial goals.

QR Codes can be printed on any signs, storefront windows, marketing literature, tradeshow booths, business cards or embedded in emails. Granted, people do need to KNOW what QR Codes are and what to do with them, but it’s finally becoming more popular in the U.S.

NOTE: For users without smartphones or reader apps, continue adding web addresses so people can still access your offers once they get to their computers.