Meeting Customers’ Expectations

Are We There Yet?

Visitors expect websites to have a certain look based on the type of brand, product or service that’s been promised or promoted. If your website doesn’t meet their expectations rather quickly, they’ll leave…

Know Your Customers

We can’t emphasize enough the importance of understanding your online customers’ goals. Without that clearly defined, how can you hope to build and deliver what customers want? The more successful you are at fulfilling their goals, the quicker they’ll convert and fulfill your online goals?

Do your research. Listen to your customers. If you’re really listening, you’ll hear them tell you exactly what you need to give them and how to deliver it.

Tips to Improve User Web Experience

With customers swiftly moving between websites and social sites, their attention span has been reduced from minutes to seconds. If you think capturing their attention is difficult, just try keeping their sustained attention long enough to convert them.

Savvy marketers understand the need update web content, emails or social media pages with timely, quality material. The trick is to present the information in a manner that’s quick and easy to read.

Great Formatting Tricks

Make Visitors Think Your Site is Easy

If visitors think your website is easy to navigate or find what they want, they’ll actually stay longer.

Eliminate Clutter

Too much information or a disorganized, messy look can suggest that it will take more effort to find what they want. Since most users are lazy, they’ll probably take their clicks somewhere else to play, browse, connect or shop. Clean up your act on critical landing pages to make sure that doesn’t happen.

Break Down Long Lists

When looking at long lists, our eyes make big, sweeping movements. Add sub-headings to break content into smaller sections. This eliminates the tiresome effect of rapid eye scanning – createing a more calming effect. When breaking down lists with sub-heading, research has shown a 25% reduction in bounce rates and a 10% revenue boost. Definitely worth re-organizing and clearly defining your lists.

Apply Contrast

Long blocks of plain text would be as exciting as reading the dictionary or white pages! There are multiple ways to provide contrast: make text larger, add color, add bullet points or indents. You can also add perceived contrast by adding white space around your text.

INTERESTING TIDBIT: When using search engines, the last search result (#10) on a page actually gets a lot more attention and clicks than those directly above in positions 6, 7, 8 or 9. That’s because the white space at the bottom creates a contrasting line against the dark text, drawing the eyes’ attention and gaining more click-throughs.

Use Repetitive Layouts

Once users have “figured out” how to read your table, blockquote, chart or other group layout, use the same format for other different groups of information. Users won’t have to re-learn how to read it.