Mobile devices and apps are changing how consumers want to communicate… Because these tools are driving how people stay connected, shop and play, mobile technology is quickly impacting trends in consumer behaviors and business marketing.
Due to the open-ended nature of mobile technology, there are no limits to your innovative ideas to connect with people – no matter their location.
Not everything requires Smartphones. Facebook Check-ins do not require a mobile phone.
Innovate with QR Codes. Link QR Codes to Facebook Likes or Twitter Follows. (Get more QR Code ideas.)
Recognize that not all consumers are tech-savvy .
For example, QR codes are new and not understand by all consumers. Furnish a simple guide and enable non-smartphone users to participate by texting.
Make your mobile app useful
Truly helpful apps will be shared and promoted by users.
Let customers choose what they want.
Cater to customers’ individual communication preferences by offering multiple ways to connect (watch a video, click through to website, download map/directions, etc.).
Business owners and marketers… Stay Informed. Follow our Mobile Tech News & Views. Imagine how you can go mobile, tool. Update your Mobile Marketing Strategies.
Get Inspired with Mobile Trends…
First, consider that there are no rules to how you can intermix technologies and marketing ideas. Integrate your ideas with or without a phone, too. Remember, there are no limitations. Mix it up with Facebook links, resourceful QR codes, exciting videos and embedded iPad or mobile phone apps.
The point is… make the move to deliver more of what people want. And give them the option of choosing HOW they want to interact and connect with you. Bottom line – you’ll improve how others interact with you. Not just customers. This also applies to vendors, suppliers, colleagues, employees and friends..
Changing How Consumers Shop
Many technologies, media and imaginative marketers will impact and improve how consumers shop. Here are five that stand out. Source: Commerce Innovations Blog.
Mobile Coupons – Now, they can be personalized, sent timely and generated to be more relevant. Coupons can be delivered based on location, past shopping choices and behaviors, moment of need and convenience of redeeming.
QR Codes (aka “2D Codes”) – U.S. consumer adaptation may take a bit longer, but it’s finally taking hold in America. Interestingly, QR codes have been used widely in Europe and Japan for over 2 years. The key advantages are their ability to quickly implement them and to integrate the digital world with our physical world. Lack of innovative ideas and implementation are your only drawbacks. Start thinking about the marketing and consumer engagement possibilities.
Location-based Services - a great way for retailers to increase brand awareness, improve brand loyalty and enhance the consumer experience (in-store and digitally).
Augmented Reality - Still in it’s infancy, watch as leading brands begin using this disruptive technology (Lego, Converse, Dabs Acer and Ikea). Early reports show high conversion of 13% or users who opted into the “live experience”. That should get your interest into learning more and following this evolving medium.
Near Field Communications (or “NFC”) – This technology integrates mobile payments with mobile marketing, CRM, services and applications. Example, a user downloads a QR Code from a display ad (online or print) to buy two concert tickets – then uses their phone to “check-in” at the concert. NOTE: Nexus S on Android was the first NFC-compatible device on the market.
Multichannel Commerce and Mobile Technology are so exciting. Let us know if you’d like to implement any of these into your marketing plans. We’d enjoy helping you.
