Online Conversion Tracking

From an early age, we all began measuring and comparing things in the world around us. Remember that pie your mom was cutting and how your eyes would seem to follow one particular slice? That’s goal tracking 101.

In business, we focus on tracking sales and identifying the elements that more effectively (and affordably) impact and raise those numbers. What do you currently measure that will raise those numbers?

The following is from Paul Graham’s Top 13 Things for Startups and the one which he credits acquiring through Joe Kraus.

“You make what you measure… Merely measuring something has an uncanny tendency to improve it. If you want to make your user numbers go up, put a big piece of paper on your wall and every day plot the number of users. You’ll be delighted when it goes up and disappointed when it goes down. Pretty soon you’ll start noticing what makes the number go up, and you’ll start to do more of that. Corollary: be careful what you measure.”

FIND WHAT WORKS AND DO MORE OF THAT

Paul Graham highlights a VERY APPROPRIATE recommendation – for print as well as web. For keeping customers happy (engaged) and improving your online leads (conversions), it’s critical to identify and implement the most appropriate elements and conversion points that will attract, engage and pursuade people to take action.

With online conversion tracking, we place tracking codes in key areas of your website to monitor and follow your visitors’ on-page actions. By monitoring and assessing these strategic conversion points, we can spot trends and identify which engagements and conversions are most effective – and then do more of them.

Successful Contact Points: Implement, Identify and Increase.