Search Engine Optimization

Online search has existed for over 20 years, yet has grown enormously in the past 5-6 years. With global growth due to faster bandwidths, advanced mobile device technologies, popularity of social media and increased consumer confidence in
e-commerce safety, these are very powerful reasons why businesses need search engine optimization.

While it’s explicitly hard to measure the value of SEO, search tools can facilitate all sorts of problem-solving scenarios by reducing the time and cost of looking for resouces that will help us make decisions or resolve problems.

Why Your Website Needs Optimization

The Number One Reason:

If people can’t find you, they can’t buy from you.

Second Reason: 8 out of 10 consumers research purchases online.

Third Reason: Search is one of the most powerful influencers when a consumer is considering which brand or product to purchase.

Top Reasons Why Businesses Need SEO

Yellow Pages vs. Google

Less than a decade ago, our primary resource tool for finding things to buy was the Yellow Pages Phone book. Even when we let our fingers do the walking, we’d still visit a shop or two before making a purchase.

  • Do you still use the Yellow Pages?
  • Where do you go to learn about products or services you want to buy?
  • Why do you specifically use Google?
  • How often do you use that search engine?
  • When using a search engine, how do you decide where to click? Why?

 

Do You Google?

Online search has existed for over 20 years, yet has grown enormously in the past 5-6 years. With global growth due to faster bandwidths, advanced mobile device technologies, popularity of social media and increased consumer confidence in
e-commerce safety, these are very powerful reasons why businesses need search engine optimization.

HOW SEO HELPS BUSINESSES

Online Shopping Growth

WHY PEOPLE LOVE E-COMMERCE

  • Convenience (any time/place)
  • Endless choices – virtually
  • Ease of comparison
  • Total price transparency
  • Ability to hear what other consumers are saying

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