Think Social Media is a Fad?

CONSUMER VIEWPOINT

Across all generations, people are connecting with social media networks. From Facebook and LinkedIn, to Twitter and YouTube. These leading social media offer many different ways to communicate, listen, shop, sell, share and have fun.

78% of consumers trust referrals from friends and peers.

BUSINESS VIEWPOINT

In addition to engaging consumers, more and more businesses are realizing the value of using social medial to listen to consumers.

Our World is Embracing Social Media

Social Media has become the biggest shift in the Industrial Revolution. It’s quickly converting our lives to a people-driven economy. Products and services are finding more and more customers through social media referrals. Why? Because 78% of consumers trust peer recommendations and less than 14% trust advertising messages.

Tip #1: Build Customer Incentives

The best way to ensure customer recommendations is a Referral Rewards Program. Reward customers for their good word of mouth. It’s just another version of asking current clients for referrals.

Successful businesses are using social media more like content providers, party planners and aggregators. Traditional marketers are acting more like Dale Carnegie. Before selling to consumers, they start off listening to them on social networks. Good Advice!