Twitter… for premiere information sharing

Twitter is considered the premiere information sharing network. It’s a great place to share your expertise across groups with similar interests. The information exchange lets Twitter users deliver and receive valuable insights, resources and online media.

Due to the nature of its “shortened” tweet messaging format (140 character limit), Twitter users have adapted their communication style to convey their information more concisely and with greater clarity.

Twitter 101

Twitter’s primary business use has been sharing information with customers. Directly.

Why People Will Follow You

There are millions of people online and many of them will share your interests. Begin using Twitter to share information, resources and personal expertise. Find other colleagues, prospects, vendors, customers or other Twitter users who share relevant interests. People will find you…

Why Twitter is a Great Starting Point

If you’d like to test the social media waters first, Twitter is less intimidating than a blog site or Facebook. Due to its minimally-invasive nature, you can explore the marketing or communication aspects of social media, as well as learn from other Twitter users.

What Should You Talk About?

Find a topic you are passionate about and start talking about it. For a business owner, that would be about your products, company or industry. More owners are already passionate about what they do… so start tweeting.

Just do it.

Understand why Twitter is an ideal customer service platform

Twitter Analytics Tool

Twitter rolled out a soft launch of its new Analytics Dashboard in November 2010. It will help B2B clients see ROI and the value of social media networking. The dashboard is expected to reveal:

Shared News Matters More

If you’re wondering why businesses are using Twitter, it’s because shared news matters more. In 2010, CNN conducted a study that revealed why shared news matters more and how it creates a halo effect that extends to embedded ads. [Read the CNN Study]

Social media insights provide savvy knowledge that can impact MORE than your social media marketing… As you monitor and listen to your customers through one or more social media channels, you learn and gain insights about prospects, customers and even competitors. This feedback provides highly relevant information that ripples out to impact other components of your marketing strategy.

Using social media to listen to consumers can impact your R&D activities, product features, email blast strategies, web content, mobile app development, or direct mail campaigns…

Comparing Twitter to Facebook

One key difference between Twitter and Facebook is how people connect and build social relationships.

IN FACEBOOK, people are either invited or referred to your profile and then must be accepted into your social network. Referred connections are often through other people you already know or through another form of extended relationships.

When someone contacts you through Facebook, their common expectation is to receive some form of personal response from you – and in a timely manner.

IN TWITTER, people choose to become your “follower” based mainly on what you are talking about. Most of these people do not know you personally. When Twitter users find value in what you are sharing (tweeting), they choose to follow your tweets. They don’t expect any acknowledgement.

When you follow Twitter users, their tweets appear in your Twitter account (along with the tweets of others you’ve chosen to follow). Tweets appear in real-time so you stay current with the most time-sensitive information.