Variable Data Printing

Personalized Direct Mailer Solutions

Variable data printing combines contact information (stored in a database) with digital printing. This printing strategy produces large quantities of individually personalized marketing pieces in a very efficient manner.

Variable data printing is a highly-effective print marketing tool used successfully for many years. Even with the new online media, direct mail’s personalized targeting is still a valuable and affordable solution that gets better results for businesses. That’s what it’s all about: making more money.

WHY IS VARIABLE DATA PRINTING SO EFFECTIVE?

Research by the Canadian Postal Service found that 84% of people will open an envelope that has their name on it. Sealed envelopes lend another level of “importance” to the contents within. This perspective dates back centuries ago when important letters, scrolls or parchments were sealed prior to delivery.

Consumers will also read the message if their name is printed on a flyer or post card.

WHAT IS VARIABLE DATA PRINTING

Adding personal touches to your direct mailers can be the deciding factor that grabs and holds your customer’s attention. While replacing “Dear Customer” with “Dear Jason” makes a noticeable impression, image ways that you can incorporate additional customer data throughout each printed piece for a more meaningful contact with your customers.

A helpful design strategy is to also place their name next to or near key messages or other important information you want them to notice.

You can also have their name printed as an image. Examples:

The only requirements are creative imagination and a graphics designer with the appropriate software tools to recreate the envisioned letters. K-Kom’s got both of these covered.

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