Web Design

The important steps in web design begin way before the look is created. When a visitor goes to your web site they need to be assured that they will find what they are looking for. This means showing them relevant imagery and information – in an easy to digest format. To keep visitors on your site, you need to provide them with the information they want and need. This means identifying what is important to help customers answer their questions that will lead them to buying what you have to sell.

After you have decided what information will be on your site, THEN you are ready to create the look and design for the website.

If you do not have much content for your website, we have content developers on staff who can develop materials that will help deliver what your customers expect and need. K-Kom will listen to your needs and ask questions about your products, services and how you fulfill your customers’ needs. The other critical component is adding elements that will engage your prospects and customers. We use the term engagement because of its definition as “a promise or other condition that binds”. To engage visitors, your web site needs to occupy their attention or efforts. This is achieved by providing rich, relevant content.

Our designers are skilled in creating user-friendly sites that are easy for users to navigate and quickly find what they need. The design team works in unison with our optimization marketers and content developers throughout the web building process. The combination ensures that we draw relevant traffic to your web site or specific web site pages.

Adding video, pictures, animation or any other eye appealing aspect can improve the visual appeal to a visitor. Catching the attention of a new visitor on a web site increases the chance they will continue to browse through additional pages, fill out a questionnaire or place an order (assuming your site is e-commerce).

One client had a very unique service that K-Kom advised to produce a specific page to assist this type of customer. Our staff added relevant content, pictures and resources on the topic and produced a large amount of relevant traffic to their specific page. Case in point: A unique service/product should be displayed on a specific page with content, pictures and resources.

Web & Multimedia

Concept, Design & Contruction
Overhauls
Hosting
Optimization

When You Need a New Web Design

There are many reasons why businesses change their website’s appearance or main navigation. The following are Good Reasons for Web Re-design:

More customer-friendly (improve user experience, navigation)
More search-engine friendly (evaluate to remove or reduce any potential SEO risks)
Offer something new (content, blogs, etc) – something more than just a new look
More accessible (for users to find all relevant information)
Easier to visitors to follow through or contact you (add or alter call to actions, change position/color, reduce friction)
More contemporary (incorporate new technologies and trends)
Use web programming best practices (Example: remove or replace frames or include files, which search engines do not scan
More relevant (Remove or replace pages or files that are not viewed by visitors. Perhaps these items/pages were not viewed because users could not find them or see value in accessing them; perhaps their value or accessibility should first be enhanced and tested before they are removed

CAUTIONS

Do not replace your URL (you’ll lose rankings and traffic)
Do not change the web folder structure (bad for search engines)
Use caution when redesigning the primary navigation. Consider current users who already use and navigate your website. How will you introduce the new site to them? Email, Postal mail,

Test and Monitor the Impact of your New Website Design

Before making major web design changes, run benchmark metrics.
After making changes, run monthly web metrics. Over time, you can compare and monitor the impact of your website’s design on traffic and visitor activities.

Questions to Get You Started

First Impression What reaction do you want people to have when they visit your site? Do you want them to see you as a professional, competent company or are you looking to show your fun side? Perhaps a balance of both?
Relevance and Credibility How do audiences feel when visiting your site? Do you have a professional look, with quality, relevant content, and clear navigation that allows them to find the complete information they want? Visitors need to be assured that you are capable of handling their business needs. Most users will rate your trustworthiness on what they see.
Color schemes and overall design make your site pleasing to look at – creating a positive viewing experience.
Pictures are extremely important because they help visitors quickly visualize what you have to offer them. Videos and animated imagery are often a desirable format to quickly show many items (versus having the visitor manually scroll through many photos).
Information on your web site How much content will you provide? Sharing relevant, high-quality information on your site make you appear more knowledgeable.

Recent Website Designs:

What’s New in Web Trends: