• Social Media Planner

  • What’s New:

    Is your Web Site Mobile-ready?
    ARTICLE: Shoppers Gear Up for Mobile Christmas Shopping.

  • SMM: Your newest marketing tool

    Why does my business need to get involved in social media?

    It's to your company's advantage to be accessible where the majority of consumers are spending time. Think of social media as another marketing communication tool. Use social media sites and tools to learn what people are saying about your company - your brand, products and services.

    You can learn a lot by listening. And people are talking a lot on social media networks. Learn how other businesses are using social media:

  • SmartPhone Popularity

    Nielsen recently announced that 37 percent of U.S. mobile consumers own smartphones. Of those consumers, 36 percent own Android devices, followed by 26 percent on iPhone and 23 percent on BlackBerry.

YouTube Videos and Marketing

The Power of YouTube

Online Videos are a great marketing tool for businesses because of the enormous global reach. With YouTube being the #2 search engine as of 2011, it’s definitely another place where you’ll want to connect with prospects and customers.

Product Reviews and Customer Feedback

When reviews are presented in a video format, they become more powerful. The video below is one person’s perspective on Blackberry’s newest upgrade. See how one opinion can potentially impact other consumers. If Blackberry was listening when this was first uploaded to YouTube, hopefully they responded with an appropriate comment.

 

Friction Welding Services Video

The video below displays friction welding and other services provided by American Friction Welding. K-Kom blended additional photography of many custom finished products into the video sequences. This blend of demonstrating their industrial welding, equipment and final products gives engineers and buyers a broader perspective of AFW’s capabilities.


 

View more videos created by K-Kom (coming soon)
 

  

YouTube Videos: Creating Content that People will Actually Remember!

YouTube videos enable you to share all types of information in a visually compelling and informal manner. To be successful on YouTube, your video needs to DELIVER RELEVANT VALUE from the customer’s perspective.

YouTube Video Ideas

  • Product Demonstration – to help shoppers, purchasing managers or design engineers make better informed buying decisions.
  • Online Review – to share more details, advantages, comparative aspects and usage features with prospective buyers and current customers.
  • Product Usage Tutorial – to give customers clear instructions and tips on using your products. These videos could be enclosed in the packaging of products, but are convenient for customers to access through the Internet, too.

YouTube Optimization Tips
  • Add Important Keywords to your video’s title, description and tags
  • Use YouTube’s Search Bar to look up relevant terms and popular search phrases
  • Embed your video on your website and blog. Link to it from your social media profiles.
  • View and track your video’s analytics, plus those of competitor’s videos. Also monitor related video viewers used to find videos.


 

RESOURCES

How Business Use Video to Promote Products and Services
K-Kom Video Production Services
K-Kom Web Marketing Services

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K-Kom, Inc. | 7434 N. Lannon Road | Lannon, WI 53046
PHONE: (262) 250-2060    FAX: (262) 250-2066
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Delivering Integrated Marketing Solutions to Milwaukee Businesses
and Wisconsin industries since 1989