Promoting Your Business
As a business owner, it’s not uncommon to wonder if there’s a better way to deliver your message to prospects and customers. The challenge to sending out messages is that there’s already so much marketing noise out there – making it difficult to be heard.
Because consumers are bombarded with more information than ever before, the clutter and chaos often become white noise. As shoppers become too overwhelmed with information pollution, they subconsciously start filtering out many messages they encounter. As consumers become accustomed to tuning out messages, how will you get your message through to them?
Listen to what your customers are talking about and the solutions they really need. Turn your message into something people are actually looking for. By focusing on delivering exactly what your customers are already most interested in, you’ll bypass their filters and catch their attention much quicker.
Some of today’s most successful messages are presented in a format that can be very easy to consume, especially when they’re designed to inform, educate or entertain. These excellent delivery tools often include informative videos and useful animation.
To Serve and Engage
(A) Think of your marketing program as a service to customers. This helps you develop measurable, accountable actions that can be performed for customers.
(B) Create interactive experiences that provide people with many different options to converse with your business, both online and offline. These will establish and reinforce customer perceptions about your business across different marketing channels.
Every time that you interact with your audience, they’ll begin developing opinions and perceptions about your brand. This is especially true when interacting via social media. As your relationship grows and they make additional purchases, they’ll move from shoppers to customers. Once they begin seeking out your brand of products or services, you’ve clearly cut through their information filters.
Custom Marketing Solutions
As your marketing services consultant, we understand that companies selling widgets (products) and companies repairing widgets (services) may require different marketing approaches. The marketing strategy of a company with local or regional customers will also differ from a company having a global customer base. Distinct marketing solutions also apply to businesses that sell directly to consumers (B2C) or only to other businesses (B2B).
That’s why it is important to have a marketing communications team who listens well, sees the bigger picture and observes all the important nuances that can enhance or erode your brand or marketing efforts.
Media Selection Based on Customer Preferences
During our marketing strategy meeting with you, we’ll explore your customers’ needs, shopping preferences and other factors that indicate and influence their preferred communication channels. After identifying the best media opportunities to connect with your customers and pre-qualified prospects, we’ll recommend your best options to clearly deliver your specific message to them.
Creativity comes in many forms:
- Unique Logo
- Custom Web Design
- Brochures and Mailers
- Facebook Campaign
- Mobile App
- Video or Animation
Being creative is all good fun, but it must be aligned with meeting your business goals and marketing objectives. Creative campaigns must also support your brand’s position from your customers’ perspectives. By the way… Do you know how customers perceive your brand? We can steer you towards ways to keep tabs on that.
How Do We Come Up With Ideas?
Creativity comes from having lots and lots of ideas. Using our experience, we sift through all of them to deliver the most effective solutions that fit your brand, your needs, and your budget.
Creativity can be applied to any component of a customer’s project…
- Animated banners
- Copywriting or content updates
- Corporate presentation
- Emails, press releases, and ads
- Facebook or LinkedIn campaign
- Logo development
- Product literature/flyers
- Video production
- Website creation or redesign
What is Brand Positioning?
Your brand resides in the hearts and minds of customers, clients, and prospects. Your brand position is an evolving integration of all their experiences and perceptions. It’s important to realize that you can influence some of these, but others you cannot.
To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact.
For over 22 years, we’ve churned out simple to complex concepts and marketing products. Our creative ideas have ranged from basic corporate logo redesigns… through robust, integrated annual marketing campaigns.
We will always build our ideas around your type of business, industry, and message while focusing on your objectives, target audience and budget. It all starts with listening to what you want.
K-Kom Can Help You Manage
We begin by reviewing many different factors that define your business, your goals, customers, and competitors. Using this feedback, our team will create a custom marketing program that will get you what YOU want: Increased Sales and Profits. We manage this by helping to ensure that you’re effectively connecting and engaging with your customers and prospects.
Are you ready to enhance your brand’s visibility with fresh, new marketing ideas? Are you looking to make stronger connections with your customers? Let’s get together and start making that happen for you.